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Speaking at the OMMA Social/Mobile

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Come see me and my old pal Tina speaking about Mobile, and it’s influence in the social space.

Going My Way? The Implications of Advertising Within the Mobile, Social Web 

As smart phones get smarter and find themselves in more consumers’ pockets, social platforms are becoming more mobile, transforming what was once a PC-bound experience into one that has major implications for advertisers, who now have the opportunity to reach people – and their social network friends – with the right message at the right time in the right place as never before. But how will this, no pun intended, map out? How are advertisers successfully infiltrating this very intimate space in ways that please users and advertisers? What are some of the best and worst examples of marketing in the mobile, social Web? In this panel, executives deeply involved in this space will answer these questions and more.

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