Dang, I am so bad…have not updated my blog in a month! But, keep in mind that I was on vacation for nearly 3 weeks as well! (More on that later). Anyway, long before I left on my fancy Hawaiian vacation, we launched Nike Lab for the Summer Olympics. Features:

• Content for 58 athletes, 45 products in 22 languages
• High quality video, animation and graphics
• Content includes: athlete stories, product information, up-to-date Olympics news
• Launched in 22 languages

Technical details

• Single code base for all languages
• A custom, reusable Actionscript 3.0 application framework (based on MVC)
• Built-in support for deep linking down to the page, sub page and product level (great for directing online/offline advertising to specific parts of the site)
• Social bookmarking (for adding videos to user blogs, social sites, etc.)
• Dynamic resize of main flash within HTML page (resizes Flash stage within HTML based on content)
• Dynamic re-skin of site based on language selection (no page refresh)
• Custom font render to support double-byte characters
• Dynamic updating of the Title bar based on which “page” of the site the user is on)
• Technologies/tools: Adobe Flash, Adobe AIR(for CMS), Actionscript 3.0, HTML, Javascript, Adobe After Effects

For a more in-depth review of the technical details, please visit Antti’s blog. We then went on to create an iPhone Web App version. More on that in the next blog, I swear!

We launched Halo 3 Believe at AKQA and I wanted to give a shout out to the amazing team that worked on this; such a great piece of work. A real, physical Diorama was created in LA by a company called New Deal Studios. The AKQA team flew down there, captured some video (in analog) and brought it back up to SF to integrate in Flash. Crazy J from my very own Creative Development department developed the amazing loading/queuing system to handle the loading and management of all 200MB worth of video frames! Great work guys! JJ (John Jakubowski), Thiago, Hoj Jomehri, Kevin Hsieh, Joel Kaplan, Keith Hostert, Jason “Crazy J” Gatt (lead Flash), Caio, Alex, Matt and Rian and Kirk.http://www.halo3.com/believe