New iPad Recipe App from Kraft
I love apps that have a real utility and purpose. If they can “subtly” support the brand of the company providing the service, it becomes a great example of where a lot of the interactive/marketing biz is headed: creating service, utility and components of daily life verses passive, experiences and market awareness (pure advertising).
The app, which went live on Friday, is called Big Fork Little Fork, and is aimed at parents in their 20s and 30s with young children. The app includes more than 300 recipes, video clips and games.The iPad app costs $1.99 and is available at the Apple iTunes App Store at itunes.com.The interaction between Kraft and consumers with iPads is going to be “a lot more robust” than what took place in the days when consumers “would send away for recipe cards” after listening to or watching radio or TV shows like “Kraft Music Hall.”
All this is cool, but the big question I have is: When was there a TV show called Kraft Music Hall?
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