I’m always interested in seeing interesting uses of augmented reality – particularly with mobile devices, as it often works better than a desktop and webcam.  I’m also excited about applications that support the brand and are useful tools that I could see myself using in my daily life. As I mentioned in my recent speaking event at OMMA Social: mobile ideas need to be useful and provide utility for the user – not just “technology for technology sake.”

Although I haven’t used it yet, this new ZAGAT app looks promising. As you’re out on the street, looking for somewhere good to eat. you can pull out your phone and look through the camera at the street before you. As the app recognizes certain restaurants, it will overlay ZAGAT ratings on top, in realtime. I love the idea; I wonder how easy it is to use and if it becomes awkward, or even dangerous, after a while: Walking around a busy street, looking through your phone’s camera? Still, certainly on-brand and has potential for being useful.