I’m super excited to be speaking at Adobe MAX this Nov. For a guy like me, Adobe MAX is kind of like the Oscars or something! Really excited. I will have my bud Charles Duncan presenting with me. We will be discussing my favorite topic: Multi Channel creative development. We will discuss the creative strategies as well as the technical implementations behind some of our recent work from Visa, Xbox, McDonald’s and Nike. The goal will be to show how to create an integrated experience across multiple channels, including: mobile, web, social media, search and even print and other offline mediums. Please come join us. It’s at 9:30 in the morning, and I’m guessing many MAXers will just be waking up from a night of parties….so we need all the peeps we can get!

Delivering Integrated Advertising Across Multiple Channels
Join Peter Cole and Charles Duncan from digital media agency AKQA for an exploration of new possibilities in multi-channel advertising. Learn technical and creative strategies for delivering integrated experiences that blend multiple channels of communication for engaging customers, including web, search, mobile, social networking, offline, and outdoor. Concepts will be supported by real-world examples of projects completed for some of AKQA’s top clients, including Visa, McDonald’s, and Xbox.

Adobe showcases AKQA in a success story feature and interviewed me regarding some of our recent Visa work. Fun stuff. Thanks to Laura Thurman and the Adobe team for making this happen!