Creative Technology . Ideas for Digital Media

Archive for July, 2007

Mobile Marketing: Jott

Have you heard of Jott? http://www.jott.com/

It is a free mobile technology that allows a person to send messages/emails, etc from their phone using only their voice; (obviously using voice recognition.) What is interesting to me is that people are using it to update their blogs (using their voice); this implies that some form of web service/API is available. If we can tap in to that, we could use the technology alone to do some interesting stuff. We’d have to understand more about the voice recognition, but what if people could speak into their phone to update content on any web-enabled device (billboard, website, mobile site, kiosk); map words to visuals; have voice-based interactive ads pushed to them? Use with OddCast to “re-speak” the message somewhere else? Sing a song? Scratch a beat? Ask a question? Also allows for group messaging – so any updates/info could be immediately broadcast out to a user(s) group.

There is another company that offers a similar solution: Using voice recognition to allow people to ask for directions. You dial a number, and say “I want Directions from 118 King Street, San Francisco, CA to 111 42nd Street, New York” and it apparently returns the directions in some form. It would be cool to mash this with a mapping system. Seems like we must be able to use this for something.

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AIR (Apollo) is Here

I don’t know about the new name? Apollo was so much cooler…AIR? What is Adobe thinking? Anyway, the Adobe AIR showcase has some interesting stuff – giving me some ideas:

MyMovieMatch. Filter over 50,000 films by genre, release status, keyword and your own personal preferences. Find just the right one, and add it to your Netflix queue or Amazon.com shopping cart with a single click.

Tweetr. Allows people using twitter.com to send and receive messages from their desktop in 140 characters or less.

Kuler Desktop. Search thousands of themes by tag, title, or creator ID. Browse the newest, highest rated, and most popular color themes. Easily copy hex values from any theme to your clipboard.

The power of web services allows us to access data from a client’s CRM database, marketing database, a custom database, maybe even an inventory database (NetFlix). The trends continue to be towards accessing this data, mixing and mashing it up, and presenting it back with easy and innovative user interfaces/experiences. Google Gadgets are another example of this specific for advertising and of course the gadgets/widgets for Windows and Mac.

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Microsoft Express Yourself Event

We won! Cameron and Ian brought home the prize for AKQA (actually, they’re the ones who get the Xboxs!). Cameron (Interaction Designer) and Ian (Creative Developer on my team) had never used any of the new Microsoft Expression tools. They were trained in one day, and then given a project which they had to complete by the end of the week using the Expression tools; in our case using Blend to create a Silverlight experience. There was a party at 111 Mina in SF where each team presented their solution. You can read the whole story on Microsoft’s Will Tschumy’s blog.

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iPone Apps

The Force sent me this link http://iphoneurls.com/ and it really got me inspired. Pretty cool stuff. I am super excited about the possibilities that the iPhone (and it’s Web 2.0.whatever) open up for developers/designers. We’re already talking about potential application and marketing ideas at AKQA for the iPhone. At the same time, the whole mobile thing brings me back to Web circa 1998. It’s the wild west again. All these people who have no idea how anything works and they’re scrambling to figure it all out. And then there is the whole issue of compatibility (browser, handset, carrier, etc). Remember testing on Netscape 3.x, IE on a Mac, AOL? That was nothing.

Still, the potential is huge. Like Adobe said a while back, “it is a world of screens” (or something like that). We’re all getting caught up in the Medium: is it Web? Is it Mobile? Is it Game? Is it TV? The focus is so strong on the device. I’m looking at it more as an Interface discussion.

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Nike Copa

We did it! Final Phase of Nike Copa America launched! This was a challenging project that took a solid three months to complete. Phase I started before the Copa tournament. We created a solution that would allow users to predict the outcome of each stage of the tournament by building their own bracket. Their data was stored until the final game. At this time (Sunday, July 15) we totaled the scores and ranking, determined the winner and created a search function on the site to allow anyone who entered the contest a way to see how they did. Big thanks to my great team: “Tony” Terry, Summer, Tim, Dwight, Mark, Stuart and Paul!

http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,la,0;copa,,

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